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The Funnel tracks candidates from invitation to interview completion, helping you focus your follow-up.

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Open the Funnel

  1. Open the role you want to review.
  2. Select Funnel.
  3. Choose 7 days, 30 days, or 90 days.
  4. Review stage counts and conversion percentages.

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What each stage means

  • Invited: Candidates with a recorded interview invitation.
  • Landed: Candidates who opened the interview page, even if they didn’t start.
  • Started: Candidates who reached the interview call after the sound check.
  • Completed: Finished interview attempts, including those ended early by a knockout question.
A completed attempt doesn’t necessarily mean the candidate answered every question or passed the interview.

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Investigate drop-off

The Funnel shows where candidates stop, but not why.
  • Invited to Landed: Check invitation clarity, contact details, outreach timing, and reports of missing messages.
  • Landed to Started: Review intake requirements, device or video requirements, and sound check. Consider whether candidates need technical help or an accommodation.
  • Started to Completed: Review Incomplete interview attempts, technical issues, questions, and interview length.
Compare the same date range when reviewing trends.

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Follow up with candidates

Select candidates from the role’s candidate list for a reminder or support. Check the Outreach tab for previous messages before reaching out again.